Hattori Tea Farm Cultivates Exclusively Authentic Matcha

There are four things that we insist on to provide you with top-quality authentic matcha. Compare our organic methods to see which one is best.

  • Shelf Cultivation (Authentic Matcha)

    Shelf Cultivation (Authentic Matcha)

    The main feature of shelf cultivation is the space between the shading sheet and the tea leaves. This makes it possible to shade the leaves for more than 20 days without touching or damaging them to grow high-quality tea. Tencha (ground green tea), the raw material for matcha, is said to require at least 20 days of shading, but we cover the leaves for at least one month just before harvest. Shading the tea to block 90% of the sunlight allows the tea’s healthy theanine and amino acid components to increase while the bitter catechins decrease. The result is sweet-tasting matcha that soothes both the body and soul.

  • Direct Covering

    Direct Covering

    The tea is usually directly covered with a shading sheet, about 14 days total. This method is more efficient, but it is very hard on the tea leaves and trees. The strain on the trees increases even more, when the tea is grown organically. Our company uses a shelf system that creates a space between the shading sheet and the tea leaves. This way, the leaves can be covered for more than a month with no risk of leaf burn or abrasion due to heat buildup. The amino acid and theanine content increase, so the quality does not deteriorate. Also, there is no stress on the tea tree.

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  • Dried With a Tencha Furnace (Authentic Matcha)

    Dried With a Tencha Furnace (Authentic Matcha)

    The tencha furnace uses radiant heat and has a unique aroma that only a brick furnace can produce. It does not damage the leaves, so drying is possible, and the color does not fade regardless of how long it’s stored.

  • Without a Tencha Furnace

    Without a Tencha Furnace

    Without a tencha furnace, a hairdryer is used to dry the leaves, damaging them. As a result, the tencha will be white and have no aroma.

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  • Removed (Authentic Matcha)

    Removed (Authentic Matcha)

    The stems and veins are carefully removed from tencha to grind in a stone mill. The result is a clean, refined taste.

  • Not Removed

    Not Removed

    If the stems and veins are not removed from the tencha, they cannot be ground in a stone mill. The remaining hard, fibrous material will cause an unpleasant taste. In recent years, the quality and number of tea mills have increased dramatically, but the flavor will always be lacking if this step is omitted.

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  • Stone Mill (Authentic Matcha)

    Stone Mill (Authentic Matcha)

    The grain size is fine when ground in a stone mill—only 6 microns. Also, when matcha is made with a whisk, the tea bubbles beautifully and creates a smoother, more drinkable texture. The results are entirely different. It takes about one hour to grind 40 grams of matcha. This is the time and effort it takes to make rare, quality, and authentic ceremonial matcha.

  • Machine Grinding

    Machine Grinding

    With the rise of high-performance machines, a sensory inspection cannot tell the difference between a stone mill and a machine. However, the particle size measures to a whopping 10 to 15 microns when put through an analyzer, which is quite rough. We do not consider this authentic matcha.

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Single Origin Matcha: Our Commitment to Pure Taste

We are located in Shizuoka Prefecture, where 97% of the varieties are Yabukita. Our farm also grew a lot of it, so naturally, we tried to make matcha from yabukita ingredients. It was bitter and not very tasty. We quickly analyzed the components and found that the amino acid value was low and the catechin value was high. This means that this variety, while suitable for sencha, is not the best type for powdered matcha.

Most of the matcha in the world is blended to disguise the taste. We refuse to cheat—we only offer single-origin matcha. We replant Yabukita every year with other varieties that are better suited for matcha and gyokuro.

Matcha production

  • Unique Teas with Character

    Analysis of the composition of our premium single-origin matcha finds that each variety is different. Taste the difference and enjoy!

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If you purchase from us, we can analyze the composition of the matcha you are currently using. For more information, please contact us.

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